Taylor Swift tuned up a cultural moment

Tay Tay does it again

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The Future. Although we live in an era of fragmented culture, Taylor Swift’s tour has managed to bind it back together, ruling headlines week after week. While Swift has cemented herself as not only a generation-defining artist but also one of the savviest women in entertainment, the true takeaway of the tour may be people are itching again for culture-defining, in-person events that breed connection as we leave the COVID era behind us.

Star of the summer
Taylor Swift | The Eras Tour has been felt across culture like an earthquake (including a real one during a Seattle concert).

And in the midst of the career-spanning tour, ten of her albums have charted this year, with four of them hitting the top 10 simultaneously — the first living artist to do so since trumpeter and bandleader Herb Alpert in 1966.

According to Billy Joel (who knows a thing or two about successful live performances), “The only thing I can compare it to is the phenomenon of Beatlemania.” And to think the international leg of her tour hasn’t even started yet…


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