The Future. Tubi is the first streaming platform to get its own AI-powered recommendation tool, which could significantly cut down on how long it takes for users to find something to watch. If Tubi users respond positively, expect every streamer to have a similar tool before the year is through.
ChatGPT presents…Tubi’s Rabbit AI wants to help users stop the “endless scroll” for something to watch.
The ChatGPT-powered feature (which can speak to you too now) will be available at the bottom of Tubi’s mobile app, where it lets users ask for custom, detailed recommendations.
The tool will then surface a list of relevant titles, which users can save to their watchlists.
The search history will also be saved for users to refer back to and to be fed into the algorithm that recommends titles on their homepages.
The tool is currently in beta and available to roughly two-thirds of Tubi users.
Tubi senior director of product Blake Bassett says there are three types of users: people who know what they want to watch, people who have a vague idea of what they want to watch, and users who have no clue and don’t want to think about what to find.
With one in five streamers binge-watching shows simply because it’s too hard to find something else to watch, the tool could be a major asset for that second subset… especially when Tubi users have over 200,00 titles to choose from.
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