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NBCUniversal is building a permanent haunted-house destination in Las Vegas’ new AREA 15 entertainment district.
The Big Scare: Interactive destinations are all the rage for media companies these days as fans want to deepen their engagement with the IP they love. Considering horror’s cultural dominance and the success of Halloween Horror Nights, NBCUniversal could conjure a reliable revenue stream.
Between The Hauntings: Universal is starting to build attractions outside its flagship theme parks in Florida and California.
- The company’s new Vegas destination will be called “Universal Horror Unleashed.”
- It’ll feature four haunted houses based on popular IP: Blumhouse’s The Exorcist: Believer, The Texas Chain Saw Massacre, Universal Monsters, and Scarecrow: The Reaping.
- Horror Unleashed will also include immersive experiences outside the haunted houses and feature themed food and drinks, merch, and other attractions.
- Additionally, Universal will program other seasonal events at the destination. (A Purge-themed experience during the next election, perhaps? Terrifying.)
Climax: Universal is really doubling down on horror — Horror Unleashed isn’t the only scary experience the company is planning outside its theme parks. It also has a weekend-long vacation destination in partnership with Blumhouse and Peacock called “Overnightmare.” Each of these experiences could prove to be invaluable launchpads for new films and shows from the company’s studio division — turning every project into a scary event.
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