Vimeo Launches “Vimeo Streaming” For Creators

Vimeo is debuting a new feature called “Vimeo Streaming” that allows users to build their own streaming services through the platform.

The Big Picture: At one point, Vimeo was seen as a storytelling-focused alternative to YouTube… but ended up transitioning to an enterprise-first platform under its former CEO. Under new chief executive Philip Moyer, Vimeo seems to be returning to catering to creators by focusing on its tech instead of an algorithm. The move could position Vimeo as a rare and stable choice for creators looking to build a following.

Behind the Scenes: Vimeo is giving creators the power to start their own version of a streaming platform.

• “Vimeo Streaming” allows creators to launch their own streamer and associated apps without any coding experience.
• The service can include tiered paid memberships, access to live events, and merch support.
• It can also make custom video bumpers to promote specific videos or campaigns — a bit like the home-screen banner on Netflix (prime streaming real estate).
• Creators can also use Vimeo’s AI tools to offer each video in multiple languages.

Final Upload: It looks as if Vimeo wants to exist at the cross section between video platforms like YouTube and subscription platforms like Patreon. If Vimeo can make good on the personal streaming-service pitch, it could be a transformative product that allows creators to build consistent revenue. Case in point: Dropout (formerly College Humor) already uses Vimeo Streaming and calls it “far and away, our biggest revenue driver.”