The Future. YouTube stars like MatPat, Tyler Oakley, and Lilly Singh are signing off YouTube or significantly cutting back on how much they’re posting, igniting fears of a platform exodus. If YouTube no longer seems like a viable place to start a career as a digital creator, and TikTok ends up getting banned, that could leave a hole in the market for Meta to rule social media.
Logging offWhy are some of the OG influencers leaving YouTube? It’s complicated…
Some have burned out or aged out, citing unpredictable income streams as inconsistent with having a family and mortgage.
Speaking of unpredictable income, many say that YouTube’s unexpected algorithm changes and the platform’s focus on short-form content has hurt their viewership or made their content obsolete.
That’s led some to expand their efforts beyond YouTube into comedy, music, acting, and business.
Also, the rise of expensive, stunt-based content (MrBeast) and AI-generated content has made competing for attention harder than ever.
If the days of the vlog-making, skit-filming YouTuber who ruled the 2010s are officially behind us, a new era could begin where TikTok is the main hub for creators, while YouTube is used mostly for general video-hosting (trailers, music videos, etc.)… as long as it’s still around.
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