The Future. Amid economic uncertainty, an increase in layoffs, and the emergence of Gen AI creating fear about job security, ad agencies are prioritizing employee mental health. Because the ad industry touches almost every aspect of our lives, its focus on mental health care could have a ripple effect on other workplaces.
A safe space
Agencies are providing mental health support for their employees whenever they need it.
- Cactus, which built a mental health platform for its employees, is opening up the platform to any ad agency that wants it.
- Publicis launched “Working With Cancer” to provide cancer patients with full job security for at least one year.
- OMG partnered with Peace at Home Parenting Solutions and the Working Parents Network to host discussions around traumatic events like school shootings.
A safety net
Some agencies are even giving monetary perks to employees to alleviate their inflation-driven financial stress.
- VMLY&R offers 10 days of childcare (plus 10 extra days within the first year of birth or adoption) for between $15 and $25 a day per child.
- VaynerMedia, TDA Boulder, Mekanism, and McCann’s North American and APAC offices offer unlimited PTO.
Today’s world can be difficult for everyone; agencies are reassessing how they’re taking care of their employees. Many understand it’s not just “another day at work” anymore.