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The Future. After dipping its toes in stunt listings like the one-off Barbie Dreamhouse, Airbnb is making these entertainment destinations a permanent part of its business with a new offering called “Icons.” Although it isn’t a moneymaking venture (at least for now), the listings are part of CEO Brian Chesky’s plan to turn Airbnb into an experiential company. Considering the A-list nature of the properties, expect booking a stay to be like winning the lottery.
X-Men vacation
Airbnb wants to literally immerse visitors in pop culture.
- Some of the 11 wild listings kicking off the new Icons label include the Xavier Institute for Higher Learning from X-Men ‘97 in New York, the Up house in New Mexico, and Prince’s home from Purple Rain in Minnesota.
- The homes have been meticulously designed to match the movie or show, such as the Xavier Institute’s hand-painted interiors that match the cartoon and the Up house elevated by a crane to seem like you’re flying.
- They’ll also include unique experiences, so a stay at the Ferrari Museum in Italy comes with a lap around the track in a race car with a pro driver, and an evening at Kevin Hart’s Coramino Live Lounge comes with a live comedy set from the star.
Stays at Icon listings are mostly free and first come, first served… but those that do require a payment are priced at less than $100 per person for the entire experience. They’ll also be around for just a limited time, with offerings refreshing throughout the year…
…making sure Airbnb is always making headlines.
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