The Future. After dipping its toes in stunt listings like the one-off Barbie Dreamhouse, Airbnb is making these entertainment destinations a permanent part of its business with a new offering called “Icons.” Although it isn’t a moneymaking venture (at least for now), the listings are part of CEO Brian Chesky’s plan to turn Airbnb into an experiential company. Considering the A-list nature of the properties, expect booking a stay to be like winning the lottery.
X-Men vacationAirbnb wants to literally immerse visitors in pop culture.
Some of the 11 wild listings kicking off the new Icons label include the Xavier Institute for Higher Learning from X-Men ‘97 in New York, the Up house in New Mexico, and Prince’s home from Purple Rain in Minnesota.
The homes have been meticulously designed to match the movie or show, such as the Xavier Institute’s hand-painted interiors that match the cartoon and the Up house elevated by a crane to seem like you’re flying.
They’ll also include unique experiences, so a stay at the Ferrari Museum in Italy comes with a lap around the track in a race car with a pro driver, and an evening at Kevin Hart’s Coramino Live Lounge comes with a live comedy set from the star.
Stays at Icon listings are mostly free and first come, first served… but those that do require a payment are priced at less than $100 per person for the entire experience. They’ll also be around for just a limited time, with offerings refreshing throughout the year…
…making sure Airbnb is always making headlines.
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