The Future. Brand strategist Moshe Isaacian has outlined an exhaustive breakdown of all the ways Barbie (the movie, not the character) is making its presence known. With Barbiecore becoming a bonafide design sensation, we have a feeling that we’re going to see hot pink all summer long… giving Mattel a buzzy start to its renewed focus on film and TV.
It’s a Barbie world
- A themed Xbox console
- A dream house in Malibu you can rent on Airbnb
- A car with Forza
- A shoe with ALDO
- A Progressive Insurance ad
- A Pinkberry soft-serve flavor
- A roller skate with Impala
- A boat cruise in Chicago
And, truly, so much more. At this point, Barbie wants to take 007’s playbook and turn it into the brand equivalent of a Cheesecake Factory menu.