Barbie bags all the brand crossovers

Brands just can’t get enough of Barbie

Together with

The Future. Brand strategist Moshe Isaacian has outlined an exhaustive breakdown of all the ways Barbie (the movie, not the character) is making its presence known. With Barbiecore becoming a bonafide design sensation, we have a feeling that we’re going to see hot pink all summer long… giving Mattel a buzzy start to its renewed focus on film and TV.

It’s a Barbie world
Barbie has…

  • A themed Xbox console
  • A dream house in Malibu you can rent on Airbnb
  • A car with Forza
  • A shoe with ALDO
  • A Progressive Insurance ad
  • A Pinkberry soft-serve flavor
  • A roller skate with Impala
  • A boat cruise in Chicago

And, truly, so much more. At this point, Barbie wants to take 007’s playbook and turn it into the brand equivalent of a Cheesecake Factory menu.


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