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The Future. Bad Bunny’s cultural empire is just getting started for the 29-year-old Latin artist. Spanning entertainment, fashion, and sports, Bad Bunny may be in uncharted territory for a Spanish-first musician… demonstrating how the globalization of music has deplatformed the necessity to sing in English for worldwide superstardom.
Year of the Bunny
Bad Bunny is leveraging his music success to expand into every corner of culture.
- Entertainment. He’s moved into acting (Amazon’s Cassandro; Sony’s Bullet Train), hosted SNL, and even became a playable character in wrestling video game WWE 2k23 (after wrestling in a WWE match in real life).
- Fashion. He’s designed 14 shoes for Adidas, while also partnering with Crocs on a glow-in-the-dark clog. He’s also appeared in marketing for Gucci and plans to start his own fashion brand.
- Sports. Besides the foray into wrestling, he became the co-owner of a basketball team in Puerto Rico, and started a sports management company, Rimas Sports, to highlight local athletes.
Bad Bunny has done all this while only singing in Spanish, further cementing Latin music’s rise as arguably the most popular and influential genre in music right now. According to Forbes, Bad Bunny has turned that global music success and savviness with social media to $88 million in earnings last year alone…
…putting him on a path to become Latin American’s Taylor Swift (a one-person marketing machine).
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