The Future. Brand strategist Moshe Isaacian has outlined an exhaustive breakdown of all the ways Barbie (the movie, not the character) is making its presence known. With Barbiecore becoming a bonafide design sensation, we have a feeling that we’re going to see hot pink all summer long… giving Mattel a buzzy start to its renewed focus on film and TV.

It’s a Barbie worldBarbie has…

  • A themed Xbox console

  • A dream house in Malibu you can rent on Airbnb

  • A car with Forza

  • A shoe with ALDO

  • A Progressive Insurance ad

  • A Pinkberry soft-serve flavor

  • A roller skate with Impala

  • A boat cruise in Chicago

And, truly, so much more. At this point, Barbie wants to take 007’s playbook and turn it into the brand equivalent of a Cheesecake Factory menu.

The post Barbie bags all the brand crossovers appeared first on TheFutureParty.

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