Bright turns up the light on celebrity-backed, live-stream education platform
The Future. Bright aims to become the Masterclass of live streaming by recruiting hundreds of celebrities in time for a splashy debut. A slate of monetization and data-analytics tools may make Bright the platform to beat for deep interactions with thought leaders… as long as it has enough creators to host sessions on a regular basis.
Entertainment bigwigs Guy Oseary (Sound Ventures, Maverick) and Michael Powers (CBS Interactive) have lifted the lid on Bright — a live-stream video social platform geared towards learning.
- Bright will focus on face-to-face live-streamed video sessions with a Q&A aspect on a “virtual stage.”
- The platform has already roped in over 200 talent partners, including Laura Dern, Ashton Kutcher, and Shawn Mendes.
- Each talk is ticketed, with talent receiving 80% of the revenue, and receiving access to analytics and fan contact information (if ticket buyers opt in).
The Bright platform is actually built on top of Zoom, meaning users should be able to quickly adapt to the interface (thanks, 2020).
Love to learn
Although the first 200 talent partners seem to all have a membership at Soho House, Oseary and Powers stress that Bright is “not elitist… if you’ve got an audience and you have something to offer your audience, we would like you on the platform.” It already has 1500 people on a creator waitlist.
But why the focus on education? Powers said that education is the second most popular category on YouTube, and has been since its launch. He would know — he launched YouTube Channels while working at the company and helped lay the foundation for the platform’s first revenue tools for creators.