Complex boxes up Family Style

Together with

The Future. Complex, hungry for M&A that expands its physical cultural footprint, is acquiring the food-meets-streetwear festival Family Style. After losing Hot Ones-producer First We Feast in the sale from BuzzFeed, Complex may be positioning Family Style as a direct competitor.

Taste trend
With Family Style, Complex is getting back into the popular food space.

  • The company will help Family Style expand into media, building content around chefs, brands, and artists.
  • That’ll exist as a food-focused vertical within Complex, similar to its music discovery vertical Pigeons & Planes.
  • Family Style’s flagship festival will also expand further in Los Angeles and have a pop-up at ComplexCon in Las Vegas.

Family Style, which was founded in 2019 by Ben Shenassafar and Bobby Kim of The Hundreds and Miles Canares, has been at the forefront of pairing restaurants with streetwear brands, like good wine with dinner. That includes collaborations between LA staples like Jon & Vinny’s with Off-White and Mother Wolf with Tommy Hilfiger.

So, don’t be surprised if chefs become the next hot influencers.

David Vendrell

Born and raised a stone’s-throw away from the Everglades, David left the Florida swamp for the California desert. Over-caffeinated, he stares at his computer too long either writing the TFP newsletter or screenplays. He is repped by Anonymous Content.


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