Tim McGraw launches media company focused on “everyday Americans”

Tim McGraw is getting into the business of cross-cultural communication.

Together with

The Future. Country music star and Yellowstone actor Tim McGraw is looking to combine those two worlds with a new media company called Down Home. With the company’s focus on telling stories that appeal to his fanbase, Down Home may find the entertainment industry extremely receptive after the outsized success of Taylor Sheridan’s universe of blue-collar shows.

Country music meets Hollywood
Tim McGraw is getting into the business of cross-cultural communication.

  • He’s launching a new venture called Down Home that will focus on “relatable stories that capture the essence and spirit of everyday Americans.”
  • It has a first-look deal with David Ellison’s Skydance to produce film, TV, and digital projects.
  • It will also have its hands in other types of media and marketing, acting as a full-fledged content studio that reflects McGraw’s passions.

Down Home is a partnership with McGraw’s management company, EM.Co, and social content studio, Shareability — Shareability co-founder Tim Staples will act as CEO, while EM.Co’s Brian Kaplan will be Chief Strategy Officer.

Next up in Nashville
Down Home won’t be based in LA but instead in Nashville, McGraw’s home. Not only does the company have financing from Skydance, but also from Nashville-based investment firm TriScore Entertainment and merchant bank The Laurel Group.

Through Down Home, McGraw plans to open a social content studio dedicated to “nurturing Nashville’s pipeline of emerging talent, fostering connections across music, sports, entertainment and brands.”

Sounds like McGraw has set up his second act.


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