The Future. Fanatics is putting on its first-ever convention, Fanatics Fest, to bring all things sports under one roof, hoping to appeal to both hardcore fans and new audiences. As the demand for sports-driven media reaches a fever pitch, expect the convention to become the go-to launching pad for the biggest sports-related shows and podcasts.
Competitive entertainmentFanatics Fest hopes to do for sports what Comic-Con has done for pop culture.
The event will be held from August 16th to 18th at the Jacob Javits Center in NYC, with daily admission tickets starting at $50.
Every major sports league and sports trading-card company is expected to put on activations on the 400,000-foot show floor, which will also have booths geared towards collectors, courtesy of Fanatics-owned Topps.
Fanatics has already recruited football stars Tom Brady and Eli and Peyton Manning; MLB legend Derek Jeter; NBA star Kevin Durant; WNBA star Sabrina Ionescu; and wrestling giant Hulk Hogan to be there.
Also like Comic-Con, Fanatics Events CEO Lance Fensterman says there will be plenty of surprises in store. A Q&A with the cast and crew of Hoosiers hosted by Peyton Manning? It could happen…
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