Fanatics debuts a Comic-Con for sports

Together with

The Future. Fanatics is putting on its first-ever convention, Fanatics Fest, to bring all things sports under one roof, hoping to appeal to both hardcore fans and new audiences. As the demand for sports-driven media reaches a fever pitch, expect the convention to become the go-to launching pad for the biggest sports-related shows and podcasts.

Competitive entertainment
Fanatics Fest hopes to do for sports what Comic-Con has done for pop culture.

  • The event will be held from August 16th to 18th at the Jacob Javits Center in NYC, with daily admission tickets starting at $50.
  • Every major sports league and sports trading-card company is expected to put on activations on the 400,000-foot show floor, which will also have booths geared towards collectors, courtesy of Fanatics-owned Topps.
  • Fanatics has already recruited football stars Tom Brady and Eli and Peyton Manning; MLB legend Derek Jeter; NBA star Kevin Durant; WNBA star Sabrina Ionescu; and wrestling giant Hulk Hogan to be there.

Also like Comic-Con, Fanatics Events CEO Lance Fensterman says there will be plenty of surprises in store. A Q&A with the cast and crew of Hoosiers hosted by Peyton Manning? It could happen…

David Vendrell

Born and raised a stone’s-throw away from the Everglades, David left the Florida swamp for the California desert. Over-caffeinated, he stares at his computer too long either writing the TFP newsletter or screenplays. He is repped by Anonymous Content.


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