IKEA employs workers in Roblox

The Future. IKEA announced that it’s hiring employees to work at its new virtual retail store in Roblox. The job opportunity seemingly marks the first time a major retailer is hiring people to work within the metaverse… but others are sure to quickly follow. Don’t be surprised if many of Gen Alpha’s first jobs are gamified roles for major companies.

Metaverse manager
IKEA’s digital team is about to get a lot more interactive.

• The Swedish furniture giant will hire 10 staff members for its new Roblox experience titled, “The Co-Worker.”
• The workers will provide customer service for gamers who come into the virtual store to buy items, redesign the showfloor, and serve virtual meatballs.
• They’ll also be able to change roles, switch departments, and gain promotions — that’s because the experience is actually a big ad for IKEA’s career opportunities.

As of now, applicants must reside in the UK or Ireland and be over the age of 18. Also, current IKEA employees aren’t eligible to apply.

Sorry to those employees who thought this would be a good opportunity to switch to a remote work arrangement.