Together with
The Future. Netflix has opened a branded world in Roblox that acts as a hub for users to interact with its most popular IP, build a community around projects, and debut exclusive content. If the streamer starts seeing some good engagement, don’t be surprised if it rolls out a virtual red-carpet premiere for a youth-skewing show as a way to capture teens’ attention.
Digital thrills
Netflix wants to be the Disney of the metaverse.
- Netflix’s “Nextworld” will be populated with characters and feature mini-games from popular titles like Stranger Things, Cobra Kai, One Piece, and, hilariously, Is It Cake?
- There’s also an area called the “Streamship,” where users can attend virtual events and join viewing parties — the first one up will be a preview of Jurassic World: Chaos Theory on May 17th.
- Users will also be able to collect wearables from the various IP and objects that can be used to decorate your “Fan Pod” — an Animal Crossing-style home that friends can visit.
- Over time, users will also be able to purchase user-generated content like a Stranger Things Demogorgon Plushie Head.
Considering the success that Warner Bros. had marketing Godzilla x Kong with a playable trailer, Roblox may be the hottest place to market projects to kids.
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