Netflix builds a theme park… in Roblox

Together with

The Future. Netflix has opened a branded world in Roblox that acts as a hub for users to interact with its most popular IP, build a community around projects, and debut exclusive content. If the streamer starts seeing some good engagement, don’t be surprised if it rolls out a virtual red-carpet premiere for a youth-skewing show as a way to capture teens’ attention.

Digital thrills
Netflix wants to be the Disney of the metaverse.

  • Netflix’s “Nextworld” will be populated with characters and feature mini-games from popular titles like Stranger ThingsCobra KaiOne Piece, and, hilariously, Is It Cake?
  • There’s also an area called the “Streamship,” where users can attend virtual events and join viewing parties — the first one up will be a preview of Jurassic World: Chaos Theory on May 17th.
  • Users will also be able to collect wearables from the various IP and objects that can be used to decorate your “Fan Pod” — an Animal Crossing-style home that friends can visit.
  • Over time, users will also be able to purchase user-generated content like a Stranger Things Demogorgon Plushie Head.

Considering the success that Warner Bros. had marketing Godzilla x Kong with a playable trailer, Roblox may be the hottest place to market projects to kids.

David Vendrell

Born and raised a stone’s-throw away from the Everglades, David left the Florida swamp for the California desert. Over-caffeinated, he stares at his computer too long either writing the TFP newsletter or screenplays. He is repped by Anonymous Content.


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