The Future. At NYC’s Madison Square Garden, legendary rock band KISS debuted a surprise at the conclusion of their final performance: a digital version of their band that’ll continue playing concerts until the end of time. With other bands already touring as avatars, and more digitizing themselves for the AI age, a band’s brand as entertainment may keep the show going long after its members are gone.
Rock & Roll All EternityKISS wants to rock for eternity.
Retiring from live touring, the “new KISS era” will likely be endless concerts (in multiple cities simultaneously) featuring the band’s “fully digital” avatars.
The avatars were created by Industrial Light & Magic and Pophouse Entertainment — which teamed up on the very successful ABBA avatars — by capturing the band in motion capture.
The resulting digital KISS is what the Associated Press describes as “a kind of superhero version” — a larger-than-life version of the actual band.
With KISS’ The End of the Road World Tour already a massive success at a nearly $200 million gross in the past few years from its real band members, the hypothetical never-ending tour of the digital clones could be a best-seller for, well, forever.
One day, ABBA’s and KISS’ avatars could be competing for concert space.
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