The Future. At NYC’s Madison Square Garden, legendary rock band KISS debuted a surprise at the conclusion of their final performance: a digital version of their band that’ll continue playing concerts until the end of time. With other bands already touring as avatars, and more digitizing themselves for the AI age, a band’s brand as entertainment may keep the show going long after its members are gone.
Rock & Roll All Eternity
KISS wants to rock for eternity.
- Retiring from live touring, the “new KISS era” will likely be endless concerts (in multiple cities simultaneously) featuring the band’s “fully digital” avatars.
- The avatars were created by Industrial Light & Magic and Pophouse Entertainment — which teamed up on the very successful ABBA avatars — by capturing the band in motion capture.
- The resulting digital KISS is what the Associated Press describes as “a kind of superhero version” — a larger-than-life version of the actual band.
With KISS’ The End of the Road World Tour already a massive success at a nearly $200 million gross in the past few years from its real band members, the hypothetical never-ending tour of the digital clones could be a best-seller for, well, forever.
One day, ABBA’s and KISS’ avatars could be competing for concert space.