LinkedIn is the new dating app

Together with

The Future. Using LinkedIn to look for dates has become more widespread in the WFH era. Even though LinkedIn’s community policies page forbids this practice, it might be safe to say that any platform with a direct-messaging option will likely also be used for dating.

Sliding into those DMs
Business Insider examines why some people are hijacking LinkedIn for love.

  • Because the platform asks users to link to their current and former employers’ profile pages, it offers an extra layer of credibility.
  • LinkedIn has also become a tool for vetting romantic candidates found through conventional dating apps and in-person encounters.
  • Those who miss the workplace camaraderie, either diminished or lost through remote and hybrid work, hope to recreate the water-cooler experience online.

Mixing business with pleasure
While the internet has blurred the lines between people’s professional and personal lives for years, those who cross LinkedIn’s boundaries might jeopardize their professional relationships and reputations. Just like flirting at the office, it could lead to sparks — or unemployment.

Kait Cunniff

Kait is a Chicago-raised, LA-based writer and NYU film grad. She created an anthology TV series for Refinery29 and worked as a development executive for John Wells Productions, Jon M. Chu, and Paramount Pictures. Her favorite color is orange.


No design skills needed! 🪄✨

Canva Pro is the design software that makes design simple, convenient, and reliable. Create what you need in no time! Jam-packed with time-saving tools that make anyone look like a professional designer.

Create amazing content quickly with Canva