Movie delays put theaters at risk… again

Movie delays make theater business tricky

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The Future. With dual strikes rocking Hollywood, studios are starting to move their biggest films to 2024, leaving theaters without more blockbusters to show this year (COVID all over again). The delays are coming as top theater chains are already struggling financially and the domestic box office is still down 20% from pre-COVID levels — bad news for everyone in the entertainment industry. To keep cinemas afloat, studios may need to lean on alternative forms of promotion, such as live fan events, community screenings, and viral marketing stunts.

Push problems
If studios push their big movies to next year, Barbenheimer may be the last hurrah at the cinema in 2023.

Rescheduled films include Sony’s Ghostbusters: Afterlife and Kraven the Hunter and Amazon’s Challengers. Perhaps more adversely, Warner Bros. is considering postponing Dune: Part Two, Aquaman and the Lost Kingdom, and The Color Purple.

No wonder Tom Cruise called into the actors negotiations with the AMPTP, urging the union to allow actors to promote completed films for the health of theaters.


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