The Future. Amazon’s Prime Video unit is reportedly firming up a $100 million deal with MrBeast that would see the most famous face of YouTube create a reality competition show for the streamer. If successful, it may open up an opportunity for other top creators — Rhett & Link, Zach King, etc. — to scale their ambitions while still making the content they’re known for.
Amazon is going MrBeast on MrBeast.
- The still-untitled show would follow a similar format to his megahit YouTube videos — MrBeast challenging fans to odd, highly-produced stunts in exchange for large cash prizes.
- The first episode would reportedly air on MrBeast’s YouTube channel — the most-followed individual channel on the platform with 233 million subscribers — before airing on Prime Video.
It’s no surprise that there was a massive bidding war for the show (with Prime Video head Jennifer Salke getting personally involved). There’s no digital creator with anywhere near the same popularity as MrBeast, who has leveraged that fame to capitalize on a constellation of business ventures and social influence.
To studios and streamers, a MrBeast show isn’t just as close to a guaranteed hit as they can get, but it’s also an experiment to check whether the creator economy can fuel the premium entertainment economy.