MrBeast’s ViewStats brings clarity to YouTube data

Together with

The Future. Jimmy “MrBeast” Donaldson and MrBeast HQ staffer Chucky Appleby’s new data analytics platform, ViewStats, hopes to give creators a one-stop-shop platform for managing their YouTube data. Widespread adoption could turn the platform into the most-important tool for creators to communicate their business and attract investment.

Metric mall
MrBeast wants to help YouTube creators look at their data in the same hyper-detailed way he does.

  • ViewStats is a data platform that allows creators to analyze metrics and “channelytics,” including views, subscribers, view counts between different types of videos, estimated revenue earned, and projected growth — all presented in an easy to use interface.
  • It also lets creators  A/B test thumbnails and titles — aspects that MrBeast has constantly credited as key to audience engagement.
  • The founders plan to roll out tools that help with content ideation and thumbnail design in the near future.

For now, ViewStats is free to use and has no ads, but the team plans to potentially add a paid-tier down the road.

The goal: create a tool that every YouTube creator uses every single day… notching yet another milestone for MrBeast.

David Vendrell

Born and raised a stone’s-throw away from the Everglades, David left the Florida swamp for the California desert. Over-caffeinated, he stares at his computer too long either writing the TFP newsletter or screenplays. He is repped by Anonymous Content.


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