The NBA updates its app for endless scroll
The Future. In a push for international engagement, the NBA redesigned its mobile app for the short-form video generation, taking cues from TikTok and Instagram. While the app is riding a fine line between offering game content and not stepping on the toes of networks that broadcast them, the app may become a key second-screen experience for watching the games live.
Per The Verge, the NBA is getting in on the TikTok-ification game.
Here’s what you can find in the new app:
- A “For You”-like feed that curates game highlights and behind-the-scenes content of players and teams
- Live feed from games and media days
- A Stories feed showing top plays, dunks, or shots
- Content from third-party channels like Turner Sports and Bleacher Report
And if you sign up for the app’s paid-membership program, you can access:
- Ticket promotions
- Fantasy-game prizes
- Archived videos, including new documentaries and over 500 hours of past games
- Pregame shows from networks and postgame press conferences
The app will also include third-party content related to sports betting, even though the app isn’t explicitly trying to push people in that direction. But to avoid any controversy, users will be able to turn off any content related to gambling.