Paris prepares to turn the Olympics into a showstopper

Together with

The Future. NBCUniversal is giving its long-running Olympics coverage a major modern overhaul for the Paris edition, including it being the first time that the event will be shown in its entirety on both broadcast and streaming. Considering the record viewership for the Super Bowl after Paramount Global simulcast it on Paramount+, it’s possible that the Paris Olympics will be a ratings juggernaut and drive record signups for Peacock.

World class
NBCU is getting experimental for its 7,000 hours of Olympics coverage that will run from July 26th through August 11th.

  • It’s tapped celebrities like Jimmy Fallon, Carrie Underwood, Snoop Dogg, Peyton Manning, and Call Her Daddy podcaster Alex Cooper to provide coverage and commentary during the games and opening and closing ceremonies.
  • On Peacock, NBCU will show events both in real time and via a primetime highlights show, which will include interactive stats, athlete profiles, and other digital features.
  • What’s sure to go viral are live stats of heart-rate monitors given to parents of competing athletes during their events. (They’ve already been a hit with test audiences.)

NBCU is pulling out all the stops for the Olympics not just because the company has $1.2 billion in ad-revenue commitments but also because the Paris games are a dry run for the 2028 Summer Olympics in Los Angeles — the first stateside games since 2002. That event could end up being the biggest moneymaker in NBCU history…

…but only if the changes made for Paris go off without a hitch.

David Vendrell

Born and raised a stone’s-throw away from the Everglades, David left the Florida swamp for the California desert. Over-caffeinated, he stares at his computer too long either writing the TFP newsletter or screenplays. He is repped by Anonymous Content.


No design skills needed! 🪄✨

Canva Pro is the design software that makes design simple, convenient, and reliable. Create what you need in no time! Jam-packed with time-saving tools that make anyone look like a professional designer.

Create amazing content quickly with Canva