Netflix’s Glass Onion: A Knives Out Mystery is coming to every theater chain
The Future. Netflix and the three major theater chains have put aside their differences to bring Glass Onion: A Knives Out Mystery — the sequel to the 2019 hit Knives Out — to movie theaters around the world. It’s a complicated arrangement that brings the movie to theaters for one week a month before it hits Netflix… but if ticket sales are high, expect that week to keep expanding.
Streaming big-screen dream
It’s finally happened: Netflix has convinced all the major movie theater chains to show one of their Originals.
- According to Deadline, Glass Onion will be released in 600 AMC, Regal, and Cinemark theaters worldwide.
- The sequel is technically a “sneak preview run,” only playing for one week from November 23-29.
- There will then be a “blackout period” before the film debuts on Netflix on December 23 — a makeshift 30-day window.
- And sorry, box-office analysts, Netflix won’t be sharing box-office figures… but everyone is expecting it to be a hit.
And in another revolutionary move, Netflix will reportedly put a bigger marketing spend behind the film than any other they’ve released theatrically.
Everyone wants a hit
Both Netflix and the major theater chains have wanted a deal like this to happen for a while but could never quite agree on the fine points. Glass Onion — which has already received stellar reviews (and Oscar buzz) — was just too good an opportunity to pass up. The first Knives Out brought in $311.4 million and received an Oscar nomination for Best Original Screenplay.
Theaters have been desperate for new movies (the deal has been in the works since the summer), and Netflix wants to get the most out of the $400 million deal it made with writer/director Rian Johnson and producer Ram Bergman for the franchise and to eventize the film.
If the experiment works, prepare for a lot more Netflix movies to come to a big screen near you.