The Future. Netflix’s new sustainability-focused initiative hopes to make climate a bigger focus in its programming and electrify its physical production pipeline. Considering how much Netflix relies on data for its decision-making, internal research may show that audiences want Hollywood to dream up and live out a more sustainable future in order to normalize the innovations in today’s culture.
Netflix and GM’s “EVs On Screen” Super Bowl ad was just the beginning of a bigger partnership.
- Netflix has revved up an initiative called “Entertain to Sustain,” which hopes to “increase the presence of EVs and the visibility of climate issues within its shows and films.”
- The initiative gives creators who work at the streamer access to sustainability consultants, EVs for use onscreen and offscreen, and renewable energy sources for set use, such as battery-powered generators.
Hit the batteries
When it came to the “EVs On Screen” commercial, Deborah Wahl, the outgoing CMO of GM, said that both companies were looking to “merge our strengths to influence culture, and excite and prepare customers for an all-electric future.”
For Netflix’s part, the company’s sustainability officer Emma Stewart says that the streamer’s mantra for pushing sustainability on a practical level is “optimize, electrify, and decarbonize.” It’s part of Netflix’s effort to halve its carbon footprint of 78,000 metric tons in 2019 to 43,000 metric tons by 2030… while still making more content.