Nike and RTFKT Studios drop digital Dunk
Future. Nike and metaverse sneaker creator RTFKT Studios are dropping the first of Nike’s new line of CryptoKicks — the Dunk Genesis. Virtual-first, customizable, and updateable, Nike’s sneakers may be the mainstream offering needed to make digital shoes a bonafide trend.
Step into the metaverseNike’s acquisition of RTFKT is paying off with its first virtual shoe.
The pair are releasing the Dunk Genesis — a virtual silhouette of the classic Dunk sneaker with “Skin Vials” tech that allows customers to switch out the sneakers’ color schemes.
So far, the Dunk Genesis is available in eight limited-edition skins and will be more customizable as time goes on.
The sneakers are up for auction on OpenSea, with the lowest bid already at 2.31 ETH ($6,926.39).
The drop comes on the heels of RTFKT airdropping an NFT collection called “MNLTH” in February to owners of the company’s previous sneakers, the Clone X. “MNLTH” was simply a metallic cube adorned with the logos for both RTFKT and Nike — you know, just a big tease.
After completing a series of “quests and puzzles,” according to Input, holders finally were able to unlock the box — finding a pair of the CryptoKicks, a Skin Vial, and, yes, another “MNLTH” NFT.
Out of StockXWith the Dunk Genesis, Nike has finally cemented its Web3-focused CryptoKicks plans.
The company had already filed for a handful of related trademarks (an NFT marketplace, a crypto wallet, a remix feature called “shoe offspring,” etc.).
It also created a world within Roblox called “Nikeland,” which connects to a user’s mobile phone accelerometer in the real world.
But it hasn’t been all smooth sailing for Nike. The company is still locked in a legal battle with resale platform StockX over the latter’s VaultNFTs — a lawsuit that could determine who holds the ultimate right to issue an NFT of physical sneakers.
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