The Future. Ever since Warner Bros. Discovery (WBD) announced a possible merger with Paramount studios last month, Paramount’s fate has been in flux. But WBD has major competition for the company — and the winner could seriously alter the American media landscape.
So many suitors
National Amusements has several interested buyers for their subsidiary, Paramount.
- WBD CEO David Zaslav suggested the WBD-Paramount merger back in December — possibly to absorb CBS and shore up WBD’s sports offerings.
- Skydance Media founder David Ellison and Redbird Capital founder Larry Cardinale want Paramount, presumably to split its assets between them to boost their own studios and portfolios.
- Comcast CEO Brian Roberts has long wanted to absorb WBD into NBCUniversal — and might still do it if WBD acquires Paramount.
WBD can’t acquire Paramount until April for tax reasons but is safe from antitrust legislation because they don’t already own a studio. But their competitors all have enough cash to buy Paramount, so it’s too soon to tell who National Amusements will pick.
It’s good competition. Perhaps they should televise it.