Titans vie for Paramount’s prize

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The Future. Ever since Warner Bros. Discovery (WBD) announced a possible merger with Paramount studios last month, Paramount’s fate has been in flux. But WBD has major competition for the company — and the winner could seriously alter the American media landscape.

So many suitors
National Amusements has several interested buyers for their subsidiary, Paramount.

  • WBD CEO David Zaslav suggested the WBD-Paramount merger back in December — possibly to absorb CBS and shore up WBD’s sports offerings.
  • Skydance Media founder David Ellison and Redbird Capital founder Larry Cardinale want Paramount, presumably to split its assets between them to boost their own studios and portfolios.
  • Comcast CEO Brian Roberts has long wanted to absorb WBD into NBCUniversal — and might still do it if WBD acquires Paramount.

Anyone’s game
WBD can’t acquire Paramount until April for tax reasons but is safe from antitrust legislation because they don’t already own a studio. But their competitors all have enough cash to buy Paramount, so it’s too soon to tell who National Amusements will pick.

It’s good competition. Perhaps they should televise it.

Luke Perrotta


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