Pharrell launches Joopiter to sell his collectibles
Pharrell Williams is taking celebrity memorabilia to the next level with the launch of his Joopiter platform, which will give fans the ability to own pieces from his personal collection, accompanied by stories behind what they mean to the legendary musician. With fans flocking to purchase celebrity collections on resale platforms like Grailed and Depop, Pharrell’s platform could become the go-to place to find items with a little more TLC built into them.
The story of things
Pharrell has some stuff to sell.
- Fast Company reports that the musician/entrepreneur/NFT executive is launching an auction portal and content platform called Joopiter, which is designed by the Virgil Abloh-founded creative studio, Alaska Alaska.
- Inspired by Marie Kondo, Pharrell hopes to offload countless personal pieces and even his own creations. Each object will be accompanied by media that tells the unique story behind it.
- Eventually, he plans to open up the platform to any celebrity looking to Marie Kondo in a cool way.
Of the items that will be auctioned off, Pharrell said that they are “proof that something happened and the intention behind it. The outcome is that you’re buying a story. You’re not only getting things that I designed and my inventions, but you’re also getting a piece of those epiphanies.”
The first auction, dubbed “Son of Pharaoh” (named after his dad, Pharaoh), starts at 9 am on October 20 and runs until October 27.
Fifty-two pieces will be up for sale, including “personal memorabilia, like Williams’s Princess Anne High School drumline letterman jacket, to custom one-of-one luxury goods designed by the superstar, like a pair of hand-painted Adidas Consortium Python Stan Smiths and a Billionaire Boys Club Louis Vuitton steamer trunk.”
All proceeds will go to the nonprofit Black Ambition, which invests in Black and Latin entrepreneurs, especially women working in wellness and fashion.