Together with
The Future. Apple, Pixar, Nvidia, Adobe, and Autodesk have formed the Alliance for OpenUSD, a group aimed at popularizing an open-source Pixar technology that could facilitate 3D content creation. If successful, the Alliance could make the metaverse a reality… with or without Meta’s help.
Stronger together
The Alliance centers around Universal Scene Description (USD), a Pixar technology that streamlines 3D content creation pipelines.
- USD makes it possible to integrate typically incompatible elements of scene description (lighting, rendering, animation, etc.) in one place.
- While USD’s not the only available standardization tool, its ability to handle complex projects gives it an edge over competitors.
- Open-sourced by Pixar back in 2016, USD is already widely used in animation. The Alliance’s leap is expanding its adoption to VR, gaming, and the metaverse.
Meta-analysis
Meta’s glaring absence from the Alliance suggests the company doesn’t want the metaverse to be created on Apple’s terms, and for good reason — widespread adoption of OpenUSD would likely cause a surge in 3D content developed for Apple devices like the Vision Pro headset.
While there’s no doubt 3D standardization is coming, the big question is: who will make it happen?
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