Rihanna wins the Super Bowl
The Future. After her Super Bowl performance, Rihanna’s music broke the Internet with a 211% increase in on-demand streams and a 390% increase in digital song sales — echoing a similar boost that past halftime show performers have experienced. While they don’t get paid for taking the stage on Super Bowl Sunday, artists more than make up for it the next day (the exposure alone is worth it).
All she sees is dollar signs
It didn’t matter that Rihanna hadn’t released new music in years before her halftime show.
- 118.7 million viewers tuned into her performance, while 112.3 million tuned into the game. According to the NFL, hers was the second most-watched halftime show of all time after Katy Perry’s 2015 performance.
- The song “Pour It Up” (2012) received the largest boost from the show, up 470% in on-demand streams and 1,387% in digital song sales.
- Rihanna’s makeup line Fenty Beauty (which she applied during the show), netted $5.6 million in earned media within the first 12 hours following the game, while her lingerie line Savage X Fenty earned $2.6 million, per Launchmetrics.
Here for infinity
Forbes estimates Rihanna to be worth $1.4 billion — making her America’s youngest self-made billionaire woman at 34 years old.
The multi-hyphenate superstar is more than her music and makeup, though. She’s a consistent rule-breaker, trendsetter, and paradigm-shifter.
After all, she lit up our TVs and social feeds with the world’s most epic pregnancy announcement.