The Future. The fall movie season is getting its own Barbie moment with the release of Taylor Swift’s Eras concert film. Seemingly the first time a concert film has been released simultaneously with its ongoing tour (which will gross an estimated $1.4 billion worldwide), the bold move shows there’s truly no end to the demand for seeing Swift do her thing… and may be a good sign that her announced movie with Searchlight Pictures will be a massive hit.
Stadium seatingTSwift is taking her tour to the big screen for four weekends this fall.
The concert film, directed by Sam Wrench at LA’s SoFi Stadium, will play at AMC, Regal, and Cinemark every Friday through Sunday on Oct. 13-15, Oct. 19-22, Oct. 26-29, Oct. 31, and Nov. 2-5 (and maybe expand to smaller chains).
AMC, which produced the likely three-hour-plus movie, has set tickets at $19.89 and $13.13 in IMAX and Dolby auditoriums.
And AMC already expected ticket demand to be so high it developed a new system to handle presale transactions (avoiding a Ticketmaster situation). It’s even barred AMC Stubs A-List members from reserving tickets. Ouch.
AMC’s planning has paid off. The film clocked over $10 million in presales in a matter of hours — a rate similar to a Marvel movie, says a distribution exec. Box office analysts expect the concert film’s debut to easily blow past that of the record-holder, Disney’s Hannah Montana and Miley Cyrus: Best of Both Worlds Concert (how’s that for a fun fact), which scored $31 million when it opened in 2008.
In fact, the film is expected to be such a juggernaut Universal promptly rescheduled its horror tentpole The Exorcist: Believer from Oct. 13 to Oct. 6, with producer Jason Blum announcing the change in the best way possible.
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