Warner Bros. and Nifty’s drop NFT avatars for ‘The Matrix: Resurrections’
The Future. In support of its upcoming release of The Matrix: Resurrections, Warner Bros. has partnered with Nifty’s on an NFT art project that will bring 100,000 avatars, inspired by the movie, up for sale. If the project is successful, Warner Bros. could look at character-based NFTs not just as a lucrative new revenue stream, but as a way to create a digital community that lends hype to a film or series.
Warner Bros. wants you to enter the blockchain.
- The studio has partnered with social NFT platform Nifty’s to sell 100,000 unique Matrix-inspired avatars.
- Each avatar will cost $50 and will be available starting November 30.
- On December 16, NFT holders can take a “Blue Pill,” which will keep their avatar as is, or a “Red Pill,” which will transform it into a “resistance fighter.”
- In the future, holders will be given other opportunities to update their avatars.
Warner Bros. previously partnered with Nifty’s on digital collectibles inspired by Space Jam: A New Legacy.
In a world…
Instead of basing the NFTs off characters present in The Matrix franchise, the avatars are wholly original characters inspired by the movie. While many NFT projects can feel like cash grabs, The Matrix franchise feels perfectly suited for the cryptoart.
Warner Bros. and Nifty’s said that The Matrix pieces are more in line with projects like CryptoPunks and Bored Ape Yacht Club, which have sold and resold for millions of dollars. Could the studio be looking for a return of the same magnitude?