TikTokers turn to alternative forms of revenue

The Future. With overall viewership down, payouts from the company’s creator fund dwindling, and the specter of an outright ban of the app in the US, TikTokers are updating how they make their videos or finding new outlets for creative expression (and making money). TikTok isn’t likely to lose its luster to creators any time soon, but the platform is maturing, which means it may only get harder to attract the eyeballs many are used to.

Ban-proofing
TikTok creators are building new outlets to keep the money train rolling, including…

• A switch to YouTube. Thanks to YouTube’s new revenue-sharing model for Shorts, many creators feel like the reach and consistency of YouTube may be a more sustainable fit.
• Writing email newsletters. TikTok’s hyper-curated algorithm has been creating silos around creators, hurting growth. So some creators have opted to try an email newsletter to create a centralized hub for their content to be shared.
• Optimizing their TikTok. Yep, staying on TikTok, but switching up their videos is a new trend. That includes making TikTok more SEO friendly, especially as the platform becomes Gen Z’s preferred way to search.

It seems the only sure thing about making money on social media is never to put all your eggs in one basket…