Amazon tries out a TikTok-like feed to make shopping addictive

Amazon may soon introduce a TikTok-style feed of products on its app, tentatively called “Inspire.”

Together with

Amazon tries out a TikTok-like feed to make shopping addictive

 

The Future. Amazon may soon introduce a TikTok-style feed of products on its app, tentatively called “Inspire.” If the feature is ever released and Amazon’s livestream-shopping feature is able to recruit influential talent, the company may have the ingredients to create… well, the TikTok of retail. We can already hear advertisers lining up.

Endless shop
WSJ reports that Amazon wants customers to scroll and shop.

  • Accessible via the diamond widget on the app’s homepage, the feature allows users to scroll through a feed of product images and videos.
  • The content can be liked and shared, and the products can be purchased directly from the feed.
  • It’s still being tested among a small group of Amazon employees, and the company says that Inspire could change significantly before going public… if it ever does.

The shoppable feed comes on the heels of Amazon dipping its toe in another major social trend: livestream shopping. The retail giant has been paying top dollar to woo TikTok and YouTube influencers to its social-shopping service, Amazon Live.

All the TikToks
Nowadays, everyone (including Instagram and YouTube) wants to be more like TikTok. And it’s not hard to see why.

Amazon is probably hoping that capturing that unique combo of clout and addictiveness will drive sales up even more

David Vendrell

Born and raised a stone’s-throw away from the Everglades, David left the Florida swamp for the California desert. Over-caffeinated, he stares at his computer too long either writing the TFP newsletter or screenplays. He is repped by Anonymous Content.

TOGETHER WITH CANVA

No design skills needed! 🪄✨

Canva Pro is the design software that makes design simple, convenient, and reliable. Create what you need in no time! Jam-packed with time-saving tools that make anyone look like a professional designer.

Create amazing content quickly with Canva