TikTok wants to acquire music rights

Together with

The Future. TikTok is wading further into music by creating a new team focused solely on buying up music rights. If it’s successful in acquiring some catalogs, expect those artists to start getting a boost in discovery from the platform’s algorithm… literally engineering viral hits.

Warning labels
TikTok wants to take over music one deal at a time.

  • The company is forming a team, dubbed the “Music Content Investment Team,” to acquire or invest in music rights.
  • That would put TikTok in direct competition with music labels and private equity firms, which have been on a music-rights buying spree to capture growing royalty revenues.
  • But it could also give TikTok the ability to withhold music from rival services and make songs TikTok exclusives… a move that may give YouTube and Instagram some ideas.

The news could be sending shivers down streamers like Spotify and Apple Music, which are increasingly finding themselves in competition with TikTok as it builds up its music ambitions.

And it’s already in competition with labels. Just last year, TikTok started directly signing artists via ByteDance’s SoundOn program.

David Vendrell

Born and raised a stone’s-throw away from the Everglades, David left the Florida swamp for the California desert. Over-caffeinated, he stares at his computer too long either writing the TFP newsletter or screenplays. He is repped by Anonymous Content.


No design skills needed! 🪄✨

Canva Pro is the design software that makes design simple, convenient, and reliable. Create what you need in no time! Jam-packed with time-saving tools that make anyone look like a professional designer.

Create amazing content quickly with Canva