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The Future. As tech companies incorporate AI photo editing software into their camera apps, photographs have become so easy to alter that it’s impossible to distinguish between a “real” or “altered” photo. But the tech has already spooked many and could backfire, sending customers back to simpler cameras and putting them off AI-enhanced photography for good.
Materialize for the camera!
With AI, Google’s Pixel 9 can arbitrarily alter images… but not everyone wants to.
- The Pixel 9 can erase people and objects from shots or even merge two different photographs into a single frame, blurring the line between what’s “real” and manmade.
- Some apps, like Halide, are introducing vintage camera modes that skip all the processes of computational photography.
- And some people (particularly Gen Z) have initiated a “vintage digital camera revival,” eschewing mobile phone cameras entirely in favor of flash flare and a grainy, rough look.
AI of the beholder
Records are only useful — or valuable — insofar as they represent real life. Consider Google’s wildly unpopular Summer Olympics ad, which depicted a father using Google’s Gemini AI to help his daughter write a fan letter to an Olympian. Soon after launching, Google pulled the ad because the very idea of an AI-written fan letter made people uncomfortable… and rightfully so.
Just because our media (and relationships) can depart from reality doesn’t mean they should.
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