TheFutureParty
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The Future. Music merch has gotten a major streetwear update over the past few years. With the lines blurring between music and fashion (Pharrell is the ultimate example), artists may start to routinely crown themselves as designers and launch brands that’ll provide them with income between touring and their next albums. Concert chicBrands like Broken […]
The Future. Fashion giant LVMH, like many others in the luxury goods industry, is facing a major worker deficit. So, instead of waiting for recruits that may never come, LVMH is going out and finding, training, and supporting a new generation of future artisans. Coupled with the creation of a new luxury destination in Paris, […]
The Future. Last decade, we all laughed at Crocs. This decade, we all laugh with Crocs. By staying the course and embracing its inherent ridiculousness, the clog brand has turned its business into a very serious moneymaker. As Crocs shows no signs of waning influence, the coolest thing for a brand to do in 2023 […]
The Future. This weekend’s Las Vegas Grand Prix is attracting major cultural attention, thrilling fashion brands, celebrities, and the media. While Liberty Media, the owner of F1, may have oversold its demand (potentially due to a drama-free race season), the success of an event that puts the fastest cars in the world on the Vegas […]
The metaverse drives real-world sales for brands
The Future. Ole (pronounced “o-lay”) wants to be the DoorDash of fashion, giving customers the ability to try on clothes at home, especially if they need something to wear fast. By leaning into convenience, Ole may help cut down both the time and cost of having customers return items they don’t need. In other words, […]
The Future. Biotech fashion brand Normal Phenomena of Life (NPOL) is using synthetic biology to create one-of-a-kind clothing. It’s not just a greener way to make luxury pieces but also a comment on the indistinguishability of mass-produced clothing. As the fashion industry wrestles with its emissions, products from cutting-edge companies like NPOL or innovative mainstays […]
LVMH imagines a new kind of fashion house
The Future. NBA Hall of Famer Shaquille O’Neal is joining Reebok’s executive roster, captaining the company’s basketball division. It’s not only a headline-grabbing play by Reebok that could translate to transformative change, but it’s also another example of top sports players joining the corporate class as part of their second acts… which may soon become […]
The Future. Most shoes made by name brands are a one-size-fits-all approach… but the baseline size of those shoes differs from company to company, making finding a good fit something of a scavenger hunt. However, a few new startups are trying their hand at customizing shoes for consumers. If coupled with the ability to pick […]