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Oscar-winning blockbuster filmmaker Chris Nolan is shooting his next film, an adaptation of The Odyssey for Universal, entirely on IMAX film cameras — the first time it’s ever been done. The Big Picture: IMAX has been blowing up in popularity with moviegoers over the past decade, reaching a fever pitch in the past few years. […]
A doctor at the Children’s Hospital of Pennsylvania teamed up with a gene-editing researcher at the University of Pennsylvania to develop a personalized CRISPR therapy to save the life of a baby named KJ Muldoon with a rare genetic disorder. Why It Hits: The success of the personalized therapy was the first time such a […]
Warner Bros. Discovery announced that it’s renaming its flagship streaming service from Max… to HBO Max. The Big Picture: Yes, that thing you’re feeling is déjà vu. WBD CEO David Zaslav’s about-face on the name of the entertainment conglomerate’s streamer represents a major vibe shift in the film and TV ecosystem — people want better […]
JOOPITER, the luxury culture-focused digital auction house created by Pharrell Williams, is transforming from a once-in-a-while auction platform to a 24/7 marketplace. Why It Hits: Gen Zers and millennials love two things — fashion thrifting and cultural nostalgia. JOOPITER combines both into an always-on platform where any auction could go viral. This might be the […]
Apple has partnered with brain-interface startup Synchron on a new technology that allows immobilized or paralyzed people — an estimated 150,000 people in the US alone — to use iOS devices without their hands. The Big Thought: Brain-computer interfaces have moved from the world of science fiction to reality. Apple is likely looking to get in early […]
Airbnb is rolling out its biggest redesign ever to transform from a property-rental platform to a hub for experiences and services that could be found at any given location — all organized or operated by local talents or experts. The Big Picture: Airbnb, faced with a worldwide vibe shift on short-term rentals, wants to be […]
As more people start using chatbots for answers instead of search engines, marketers are turning their attention from search engine optimization (SEO) to answer engine optimization (AEO). Why It Hits: Using chatbots instead of search engines like Google to answer questions like “Which airline has the cheapest fares?” or “Is this mole on my back normal?” is […]
Patrick Whitesell, the co-founder of WME and Endeavor, who recently left after going private again, is launching a boutique football-representation shingle called WIN Sports Group. The Big Play: Football is by far the most popular sport in America, with players and coaches reaching the heights of influence usually reserved for global movie stars. WIN hopes to leverage […]
Steuart and Tom Walton, two grandsons of Walmart founder Sam Walton, are converting the company’s old HQ in Bentonville, Arkansas, into a flexible, STEM-focused university. Why It Hits: The concept of a college education appears to be undergoing an existential crisis, as entry-level jobs seem harder than ever to come by post-graduation, and the rising costs of […]
Meta CEO Mark Zuckerberg has gone on a rare publicity tour to share the new underlying philosophy of the company — people are lonely and want more friends than they have, so Meta wants to give them a group of AI besties. The Big Picture: It’s true that people are lonely — 30% of adults […]