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Stories

Americans-Drunk-Shopping-Online-thefutureparty

Drinking and shopping is big (but shrinking) business

[vc_row][vc_column][vc_single_image image="27584" img_size="full" add_caption="yes"][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] Drinking and shopping is big (but shrinking) business   The Future. Alcohol is notorious for giving us loose lips, but, it turns out, also...

Talent-Agent-Manager-thefutureparty

The agent vs. manager debate

Hollywood’s major talent agencies have all experienced a stream of departures over the last few years, creating a new generation of managers who understand dealmaking....

Harry-Mack-Starbucks-Twitch-thefutureparty

Starbucks takes their coffee to Twitch

[vc_row][vc_column][vc_single_image image="27378" img_size="full" add_caption="yes"][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] Starbucks takes their coffee to Twitch   The Future. In its first Twitch marketing effort, Starbucks has employed the freestyle rapper and influencer Harry...

TikTok-shop-Brands-US-thefutureparty

TikTok Shop grows brand participation in the US

[vc_row][vc_column][vc_single_image image="27335" img_size="full" add_caption="yes"][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] TikTok Shop grows brand participation in the US   The Future. TikTok’s onboarding more brands for their US Shop feature, which allows companies to...

The online retail problem

In the last decade, Amazon and other megaretailers have championed the affordable abundance movement: get practically anything delivered to you anywhere for cheap....

Resale-Market-Projected-Billion-thefutureparty

Buying used > new

Not too long ago, brands refused to engage in resale because they feared it would hurt the sale of their new products, but now they’re...