CBS plays middleman between advertisers and sports influencers
Paramount teams up with sports creators
Content
Rupert Murdoch ends his reign… kind of
The Future. Influential and controversial news and media mogul Rupert Murdoch is abdicating the thrones at News Corp. and Fox Corp. His son, Lachlan, who has very similar views as his father, will now wear the crown. But it could be short-lived. When Rupert eventually passes away, his majority voting shares will be equally divided […]
Musicians turn to NIL rights in the battle with AI
Musicians find an AI loophole
Kids are moving back home en masse
The Future. Gen Z isn’t ashamed to admit they live at home. Instead, it’s a smart move to get off the hamster wheel of paying astronomical rents that amount to throwing money down the drain. The shift in thinking may eventually lead to a rise in multi-generational households… which is already normal around the world. […]
“Hard-core sleepers” gamify nightly snoozes
Super sleepers get competitive
Starbucks is weighed down by billions of drink options
Starbucks has a latte problem
Music streaming is remaking the album
The Future. Streaming has made music listenership skyrocket (1 trillion streams in the US alone last year), but it’s also totally changed how music gets made — shorter songs, longer albums, and a dash of global appeal. While mainstream artists are trying to adhere to the playbook, it’s only a matter of time before an […]
Video games are programming a love for classical music
The Future. Classical music has historically been viewed as a rarified art form that’s the domain of elite society. Well, video games are saying “game over” to that notion, as the genre has become a staple in some of the biggest titles out there, including Starfield and Assassin’s Creed. Considering today’s teens are playing more […]
Actors put themselves up for auction
The Future. The Union Solidarity Coalition’s eBay auction to support struggling Hollywood crews is going viral and raising some serious cash thanks to creative ideas and star power. It’s building to be another successful cross-union fundraiser for TUSC, which raised $315,000 in July for the same cause. With a bevy of similar events going down […]
Millie Bobby Brown’s novel puts ghostwriters in the spotlight
The Future. Ghostwriting has been around forever, but the release of Stranger Things actress Millie Bobby Brown’s debut novel is re-questioning the practice. While the criticism toward Brown may be steeped in much more than just her use of a ghostwriter, the conversation could push more celebrities to be open about it (as Brown was) […]