TheFutureParty
A Community-based Media Company
As more people start using chatbots for answers instead of search engines, marketers are turning their attention from search engine optimization (SEO) to answer engine optimization (AEO). Why It Hits: Using chatbots instead of search engines like Google to answer questions like “Which airline has the cheapest fares?” or “Is this mole on my back normal?” is […]
Meta CEO Mark Zuckerberg has gone on a rare publicity tour to share the new underlying philosophy of the company — people are lonely and want more friends than they have, so Meta wants to give them a group of AI besties. The Big Picture: It’s true that people are lonely — 30% of adults […]
BBC Studios has created a deepfake version of renowned mystery author Agatha Christie (Murder on the Orient Express, Death on the Nile) to teach a BBC Maestro course. The Big Twist: This isn’t the first time that a deceased celebrity has been resurrected for a performance… but it might be the first time it’s been […]
Daytime talk show The Jennifer Hudson Show has become a social-media darling thanks to the popularity of the pre-show “spirit tunnel” — custom songs made for each guest and sung by the staff as they make their way to the stage. The Big Picture: The virality of the spirit tunnel means it’s capturing the attention […]
Instagram is seemingly working on a feature called “Storylines” that would allow users to link their Stories to others in a single feed. The Big Story: Instagram has been trying to figure out a way to make the platform more social, as features like Stories and Reels become far more popular than posting. On the […]
The “underconsumption trend” — which predates the current financial rollercoaster — is taking off, as persistent inflation, confusing tariff policies, and the rising cost of living continue to weigh on Americans’ finances. Why It Hits: Everyone is looking for hacks to save a buck, so if influencers have some legit tips for scoring deals, saving […]
Vimeo is debuting a new feature called “Vimeo Streaming” that allows users to build their own streaming services through the platform. The Big Picture: At one point, Vimeo was seen as a storytelling-focused alternative to YouTube… but ended up transitioning to an enterprise-first platform under its former CEO. Under new chief executive Philip Moyer, Vimeo […]
Combat-sports league UFC has inked a multi-year deal with Meta to make the tech giant its “Official Fan Technology Partner.” Why it Hits: Meta CEO Mark Zuckerberg and UFC CEO Dana White have been circling each other in recent years, with Zuck himself getting into mixed martial arts (and even competing in events) and White […]
Fake movie trailers created using a mix of AI-generated material and shots from other movies are all over YouTube… and the studios aren’t doing much to stop their spread. Sometimes, they even profit from them. The Big Picture: A great movie trailer that goes viral is one of the most impactful drivers of ticket sales. […]
Sean Manning, the new publisher at book giant Simon & Schuster, wants to turn the publishing house into a media giant with books at its center. Why It Hits: The far-reaching influence of #BookTok — which was responsible for 59 million print book sales last year — has publishers turning the page on the tried-and-true […]