TheFutureParty
A Community-based Media Company
TikTok is reportedly building an American version of the company’s namesake app as it finally prepares for a deal with a US buyer. The Big Picture: TikTok was supposed to be banned in the US in January, but Donald Trump has pushed back the deadline on the bipartisan law three separate times. Why? Because actually […]
Big brands are spending more on advertising via anonymous social media accounts. The Full-Page Ad: Also known as user-generated content (UGC) creators, faceless creators establish a brand identity by sharing memes and content. They’re often very young, attending college or even high school, and leverage algorithms to reach a broad viewer base without having to […]
TikTok and Instagram are both preparing to debut revamped, dedicated TV apps to attract a new audience and premium advertisers. The Big Picture: TikTok and Instagram are jealous of YouTube’s recent outsized success in TV viewership, as it’s now the most-watched streaming service in the US — beating the likes of Netflix and Disney+ — […]
Americans’ primary source of news is now social media. The Front Page: 54% of Americans get news from social media platforms like Facebook, YouTube, TikTok, and X, while only about 50% get news from mainstream sources like CBS, ABC, or Fox, according to a Reuters survey. This shift is occurring globally but nowhere faster than […]
Content creators are finally getting some official backing in the House of Representatives with the formation of the bipartisan Congressional Creators Caucus. The Big Picture: Content creation is a bona fide cornerstone of the American economy, with Oxford Economics estimating that YouTube’s ecosystem alone was behind 390,000 full-time jobs in 2022. Meanwhile, Goldman Sachs believes […]
Meta is making some serious outreach (and money offers) to Hollywood studios and major production companies to make content for the tech giant’s next-generation VR headset. The Big Picture: Narrative VR content almost had a moment ten years ago, thanks to a handful of ambitious startups… but the tech ultimately wasn’t up to snuff yet. […]
Soot — a visual catalog meets social media platform — has raised $7.7 million in funding to help design the next phase of online content sharing. The Chaotic Picture: The vertical-scrolling feed seems to have reached its zenith with TikTok and Instagram. So, figuring out what’s next could become one of the most lucrative moves for investors. Behind […]
Meta will reportedly allow brands to create and target ads to users on the company’s platforms solely using AI by the end of next year. The Big Picture: Advertising represents a whopping 97% of revenue for Meta, so any changes to it is a massive deal for the entire digital-advertising ecosystem. Coupled with Meta’s aggressive […]
TikTok is turning into a crash course in how to survive a financial apocalypse (whether real or simply vibes), with several spending-focused challenges taking off on the platform. Why It Hits (Our Wallets): As Americans wrestle with tariff-related price increases, the soaring cost of living, and underemployment, they’re looking for ways to save money — […]
As more people start using chatbots for answers instead of search engines, marketers are turning their attention from search engine optimization (SEO) to answer engine optimization (AEO). Why It Hits: Using chatbots instead of search engines like Google to answer questions like “Which airline has the cheapest fares?” or “Is this mole on my back normal?” is […]