TheFutureParty
A Community-based Media Company
Nike announced that it’s partnering with world-record Kenyan runner Faith Kipyegon on an ambitious attempt to help her become the first woman to run a mile in under four minutes. Why It Hits: Despite being the world’s largest sportswear brand, Nike has been sagging under declining sales and waning cultural relevance as competition has heated […]
Tokyo is in the spotlight for redefining the downtown district to include multiple distinct, mixed-use business areas that cater to the full spectrum of people who work there — making it feel more like a college campus than a typical downtown. The Big Picture: COVID majorly derailed downtown development, as remote work took hold and […]
Walmart has introduced a generative AI tool that can help the retailer determine fashion trends and pivot its manufacturing in record time. Why It Hits: Temu and Shein became wildly popular because of their ability to pump out trending clothing faster than anyone else and at a bargain-bin price point (although that’s changing). But with […]
As the return-to-office mandate takes effect, companies are redesigning their offices to program specific vibes… and color is a major part of the equation. The Big Picture: Workers have gotten used to the comfort of home offices and seeing the unique set-ups of colleagues on Zoom, but many employers allege that remote work doesn’t allow […]
An EV startup called Slate Auto, quietly backed by Jeff Bezos, is planning to start production next year on a low-cost pickup truck that grows with you and your budget. The Big Race: Bezos is already facing off against Elon Musk on broadband satellites and is now stepping further onto his turf with EVs. With […]
In a new memo, Shopify CEO Tobias Lütke announced that he’s looking to employ the use of more AI rather than additional human employees. The Big Bet: The use of AI agents is already reshaping white-collar jobs, with Salesforce CEO Marc Benioff (who’s very invested in AI) calling the tech a “limitless workforce.” A report […]
After President Donald Trump’s sweeping minimum 10% tariffs (an additional levy on imported goods) were introduced, global markets — and the US markets, especially — sank to their lowest levels in years. Why It Hurts: The White House hopes that tariffs lead to a “Made In America” revolution, bringing back manufacturing from overseas and ultimately […]
Platforms, such as Arta Finance and Robinhood, want to shake up the banking landscape by offering features that appeal to younger customers. Why It Hits: The full power of a bank — wealth management, investment insights, and tax advice — is typically too analog and too inaccessible to young people who have been raised on […]
As Endeavor goes back to private under PE firm Silver Lake, CEO Ari Emanuel and Executive Chairman Patrick Whitesell are reportedly stepping away from the company they built. The Big Picture: Emanuel and Whitesell are not just two of the most influential agents in Hollywood, leading what is arguably the industry’s biggest agency, but they’ve also transformed into media moguls in […]
Brands big and small are jousting with one another through billboards, commercials, and social media, using the barbs to break through the noise and find new customers. Why It Hits: Attack ads have been around forever, but the overall aggressive culture taking over the advertising world is novel. Ironically, studies have found that the mudslinging typically hurts all the brands […]