TheFutureParty
A Community-based Media Company
Platforms such as Partiful and Timeleft are using their apps as a jumping off point to get people to meet IRL… and they’re finally taking off in popularity. The Big Picture: Plenty has been written about how social media has made people more connected than ever, but also lonelier than ever. While there’s been many benefits of creating digital communities, people […]
Shows across all the major streaming services have had their sophomore seasons roll out with fewer episodes than their first seasons, giving eager audiences less content despite the growing amount of time in between seasons. The Big Picture: Streaming shows have increasingly become as expensive as most blockbuster films, so each episode cut is a huge cost […]
Netflix scored a big win on Christmas with its two nearly glitch-free, live NFL games that featured a halftime show from Beyoncé — garnering an average concurrent audience of roughly 24 million viewers. The Big Game: Netflix has been a hit or miss with the quality of its livestreams because… well… it’s really hard to handle immense global […]
Your trips next year may revolve around turning off-the-beaten-path towns into new vacation hotspots, going abroad to find a hard-to-get product, or getting away just to see the night sky a bit clearer. Why It Flies: Despite tightening budgets and the never-ending headlines of how dicey air travel seems to be right now, domestic and international travel are […]
Next year, the biggest trends in tech will likely revolve around big-money deals, smaller AI, shoring up American defense, and loosening the American financial system. The Big Picture: There’s a major vibe shift happening across Silicon Valley, Wall Street, and the Beltway as the incoming Trump administration plans to rewrite the rules of not just the previous presidency […]
Software company Flipboard is set to unveil an app next year called Surf that connects platforms across the fediverse (the open, social web that Threads, Bluesky, Mastodon, and others are a part of) in customizable and interactive feeds. The Big Picture: Fediverse CEO Mike McCue is betting that the future of social media will not be about walled-garden […]
A startup called Prospinity is connecting college students in income-sharing “success pools” that redistribute wealth among a cohort of ambitious peers. Why It Sells: The students already involved with Prospinity’s success pools know they all have the potential to realize their dreams and strike it rich… but the odds of all of them actually doing so are slim. So, they’re investing in […]
A new study by communications firm Confidant and marketing insights firm Vytal found that younger generations are opting to engage with and buy from brands that feel more niche and authentic. Why It Hits: Culture has fragmented into countless niche communities… meaning most brands should focus on marketing to smaller, passionate fanbases rather than trying to reach […]
Netflix has secured a deal with FIFA to stream the Women’s World Cup in 2027 and 2031. The Big Competition: Netflix has been ramping up its licensing of mostly one-off sports exhibitions that the streamer can turn into bonafide events (celebrity boxing matches, Christmas Day NFL games) while also refining its livestream capabilities all around the world. Between the Titles: Women’s pro […]
Kia is turning to TikTok — and top creators — to give people a novel, interactive way to customize and purchase its new 2025 Kia K4. Why It Hits: Kia is already getting plenty of positive buzz for the marketing campaign. It’s a microcosm of the shift to interactive, gamified marketing across Gen Z’s favorite platforms, including Fortnite and Roblox. Behind […]