TheFutureParty
A Community-based Media Company
Chief Metaverse Officers have mostly disappeared from companies’ executive ranks as the technology never lived up to the impossible hype of just a couple of years ago. The Big Picture: The metaverse and VR are out, while AI and AR are in. It just goes to show how quickly the narrative can change from one emerging tech to […]
23andMe, the once buzzed-about biotech startup, is on the rocks… leaving a big question mark as to what will happen with the DNA of some 15 million customers since 2006. Why It Hits: The seemingly inevitable fall of 23andMe (a company mostly built on customers having their DNA tested once and then moving on) may be the most high-profile case […]
Several Hollywood studios are organizing focus groups made up of super fans of particular IP to help guide how those stories are told and what marketing materials will be most effective for fandoms. The Big Picture: Hollywood both loves and fears the fandoms who create the foundational audiences for its biggest, IP-driven blockbuster movies and shows, so giving […]
Live-shopping broadcaster QVC has struck a deal with the USA Pickleball league for everything from streaming rights and original content to, of course, merchandising. The Big Swing: Pickleball is one of the fastest-growing sports in the US, so clinching exclusive rights is a big win for such an unconventional player… opening up the possibilities for other niche companies […]
MrBeast, the most-followed YouTuber on Earth, has acquired the creator-focused job search platform Vouch to help connect influencers with potential team members. The Big Picture: Hiring in the creator economy is a wild west of DMs and emails. A one-stop shop for prospective employees who want to work in the space to show their CVs could be key […]
The French luxury giant continues its cultural dominance by scoring an expansive 10-year sponsorship deal with another sudden cultural giant — Formula One. Why It Hits: LVMH got a big taste of the sporting life with the Paris Olympics and now wants to keep competing in the space… viewing the young daredevil drivers as the perfect Adonises to […]
Both governmental agencies and private tech giants are working together to restart nuclear plants all across America, tapping into the powerful and misunderstood energy source for the first time in decades. Why It Sparks: The explosive growth of the AI industry requires a lot of energy to power the technology, so firms are rushing to find sustainable sources that […]
Instagram rolled out a new tool called “best practices” that coaches creators and businesses on how to optimize their content to be most successful on the platform — tips cultivated by Instagram itself and from surveying creators. Why It Engages: When creators are successful, so is the social platform on which they post. Instagram’s new feature could spark […]
French-fashion juggernaut LVMH is selling the Virgil Abloh-founded streetwear label Off-White to brand management firm Bluestar Alliance. The Big Picture: The sale of Off-White shows how founding designers and their labels are often intrinsically combined. When talent has left, the brand may be little more than just a name. Between the Threads: Bluestar Alliance — which counts Hurley, Scotch & […]
Hilton found that modern travelers are actually, finally, looking to relax on vacations and slow down instead of making them an endless sprint to see as many hotspots as possible. Why It Hits: The past few decades of travel have been defined by traditional tourism. But as the desire to find unique experiences and the need to recover from collective burnout […]