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Snap is overhauling its app to make it simpler, bringing the most-used features to the forefront, spotlighting content from well-known brands and investing in AI. Why It Tracks: Every social media app wants a piece of TikTok’s success, and Snap is hoping that a focus on a unified, short-form video experience will increase user engagement and […]
Spotify is making a pitch to YouTube creators to bring their video content to the audio streamer in an effort to rebrand the platform as a streamer for both the eyes and the ears. Why It Hits: Spotify has been dipping its toes in the video world with its podcast hosts over the past year, but the push […]
Risky takes on well-known IP or existing franchises have been a success story for Hollywood this year, which offers an exciting path for bold filmmakers to play in a big-budget sandbox. The Big Picture: As the American film and TV industry contracts after years of unbridled spending in streaming, studios have focused their development dollars on […]
Netflix is in talks with BuzzFeed’s First We Feast to stream exclusive live episodes of the hit YouTube talk show Hot Ones, which would give the streamer a major asset for its live programming ambitions. Why It Hits: Netflix has been dipping its toes into live programming for the past couple of years, recently stepping up with deals […]
The South Korean government plans to build a new development dedicated to all things entertainment — including film and TV production, K-pop incubation, and gaming — in order to create a cultural hub and jumpstart tourism. The Big Picture: Korean content has exploded in popularity all around the world. By building its own version of Hollywood, South Korea […]
A healthcare and research group out of Memphis, Tennessee is the first in the US to roll out hologram technology at 11 of its clinics to connect cancer doctors with rural patients, so that they don’t have to make the trip to urban medical centers. The Big Picture: Amid a major doctor shortage in the US, tech that can […]
With The Tonight Show Starring Jimmy Fallon officially joining every other late-night show by dropping Fridays from their live schedules, the whole industry is looking for ways to cut costs as audiences cut the cord. Why It Hits: Late-night shows used to be one of the most dependable cash cows for networks and cable brands, but the rise of […]
TikTok is leaning harder into travel after data showed the platform has become a key tool for users to discover new destinations, build itineraries, and even buy plane tickets. Why It Hits: For years, Google has been the go-to portal for people’s travel logistics. TikTok taking away market share in the category could be further proof of how the […]
The UFC is gearing up to debut the first-ever, live sporting event inside the Sphere in Las Vegas with UFC 306 on Saturday, September 14th, which will broadcast all across the world. The Big Picture (literally): Sports and entertainment have been blending for decades, but it feels like they’ve been supercharged over the past decade. By literally blending […]
Dairy brand Stonyfield is opening the lid on a promo called the “Toxic-Free Election Challenge” that will reward 100 customers with $1,000 if they commit to staying off social media for the month of October — a stunt to make the world a little less toxic. Why It Hits: Buzzy marketing stunts are a dime-a-dozen, but […]