TheFutureParty
A Community-based Media Company
Small business growth is skyrocketing across America due to cultural and economic changes during COVID, but the startups are hiring fewer employees than they used to. The Big Picture: There’s now a record number of entrepreneurs but fewer opportunities for people simply looking for full-time employment. Between the Lines: WSJ calls the new breed of businesses “pint-sized startups.” Closing Thoughts: Small […]
After Chicago-based TikToker Jools Lebron’s “very demure, very mindful” clip exploded in popularity, other parties tried to trademark the slogan to reap the benefits. But a quick backlash has apparently solved the issue in Lebron’s favor — a potentially life-changing situation. The Big Picture: The internet is no longer the Wild West where a creator can’t claim ownership of […]
Popular creators like Sean Evans of Hot Ones, Rhett McLaughlin and Link Neal of Good Mythical Morning, and Amelia Dimoldenberg of Chicken Shop Date are looking to score some of the money, prestige, and awards that “on air” talent enjoys. The Big Picture: The line between capital “S” streaming shows on Netflix and Hulu and some of the biggest shows on YouTube is blurring… and […]
Bluesky rolled out several new “anti-toxicity” features to differentiate itself even more from traditional social media, especially its former benefactor, X. The Big Picture: Social media isn’t really known as a place for positive, healthy interactions with strangers (just look at any comments section), so any platform that can figure out how to make self-expression online […]
ESPN, arguably the most well-known sports network, is preparing for the eventual end of cable by pivoting to become a sports lifestyle brand that feels tailor-made for the streaming and social media worlds. The Big Picture: Sports is the main reason why cable has survived, as media companies, sports leagues, and advertisers still reap massive amounts […]
A study out of the University of Toronto at Scarborough found that jumping from video to video while scrolling without actually finishing any of them, makes people more bored than they already were. The Big Picture: Social media has a negative effect on people for a variety of reasons. Understanding the whys behind those effects is key to improving user habits. Between […]
The SAG-AFTRA-backed bill that gives working actors protection from the creation of deepfakes has officially passed California’s Senate and is on the fast track to being signed into law. The Big Picture: The use of digital doubles by studios and streamers was a major point of contention during last year’s actors’ strike, so California’s passage is a win for workers’ […]
The National Football League is setting the stage for a select group of private-equity players to get the opportunity to invest in its teams. The Big Picture: The NFL has long been the last holdout of the major leagues to bar PE firms from flooding the zone with cash. The break in the dam marks a new […]
Apple has surprisingly moved its upcoming feature Wolfs from a wide-theatrical release to a one-week showing and then straight to streaming just as Sony was about to ramp up its marketing efforts for its release next month. The Big Picture: After a series of box-office misfires, Apple is pulling back its theatrical ambitions in favor of putting more movies […]
Pizza Hut is piloting a program in the United Arab Emirates that trades social engagement for free pizza. Yep, you read that right. The Big Picture: Going viral is still the best marketing any company can get, so manufacturing virality is the north star for maximum online exposure. Between The Lines: Pizza Hut wants to make every customer in […]