TheFutureParty
A Community-based Media Company
The UFC is gearing up to debut the first-ever, live sporting event inside the Sphere in Las Vegas with UFC 306 on Saturday, September 14th, which will broadcast all across the world. The Big Picture (literally): Sports and entertainment have been blending for decades, but it feels like they’ve been supercharged over the past decade. By literally blending […]
Dairy brand Stonyfield is opening the lid on a promo called the “Toxic-Free Election Challenge” that will reward 100 customers with $1,000 if they commit to staying off social media for the month of October — a stunt to make the world a little less toxic. Why It Hits: Buzzy marketing stunts are a dime-a-dozen, but […]
The private Polaris Dawn mission aboard a SpaceX Falcon 9 rocket took off yesterday after days of delays from NASA’s Kennedy Space Center, sending astronauts to the furthest reaches they’ve traveled to since the last Apollo mission 50 years ago. The Big Picture: Not only will the mission provide NASA and SpaceX invaluable data about the effects of […]
Roblox is expanding its digital-to-physical commerce capabilities in a major way, thanks to a new partnership with Shopify, which will give customers the ability to browse for and purchase products — all inside the game. Why It Hits: Brands are on an endless hunt to meet young people (and their parents’ wallets) wherever they are, so literally […]
Walmart completed the first commercial real estate project using 3D-printed technology at one of its Supercenters — a groundbreaking undertaking that wasn’t without its problems. The Big Picture: 3D-printing is likely the future of construction, as it theoretically will make projects quicker to complete and cheaper to produce. But right now, there are plenty of growing pains that […]
Taylor Swift is still dating Kansas City Chiefs star Travis Kelce, which means the artist is very much front and center of NFL coverage — a phenomenon that’s having major reverberations for game viewership, fan spending, and media priorities. The Big Picture: While the Super Bowl has always been star-studded, the NFL is capitalizing on turning every Chiefs […]
Today, Google and the Justice Department are set to go head-to-head on whether Google’s dominance in digital advertising is monopolistic — a verdict that could radically change the market and give competitors a chance. The Big Picture: The ad market trial comes just weeks after the DOJ prevailed in its case against Google that its search market power was […]
Amazon has “acqui-hired” robotics startup Covariant for an undisclosed amount, setting the stage for the retail giant to turn its network of fulfillment warehouses into robot-employment epicenters. The Big Picture: Ecommerce requires a huge headcount to keep the shipping machine running… but companies that figure out how to make actual machines the backbone of the physical labor […]
Warner Bros. Discovery is merging its owned and operated experiences division with its licensed entertainment division to form the new Global Experiences division — an attempt to exert greater creative and financial control over the experiences built from the studio’s IP. The Big Picture: Younger consumers are spending more money on experiences than any previous generation. Now, every […]
Thanks to a wave of distinctive (and confessional) new albums from female artists, Universal Music was behind the biggest songs of the summer. The Big Picture: Charli XCX may not be a Universal client, but brat summer reached far and wide for female artists, giving the girls reign over the top of the charts just a year […]