TheFutureParty
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The Future. As country music, Western wear, and all things Taylor Sheridan have leaped in popularity over the past couple of years, Stagecoach has taken the cultural center stage — especially with influencers and brands. To capitalize on the popularity, expect blue-chip brands to roll out country or Americana-themed marketing campaigns on their way to […]
The Future. After getting hit with many complaints, Instagram’s algorithmic ranking system is changing to surface more content from smaller, original creators instead of mostly big influencers or popular aggregation profiles. While the change is only applicable to Reels for now, expect a wider rollout across Instagram in the near future… which could totally flip […]
The Future. Musician, dancer, and actor FKA Twigs announced that she’s rolling out a deepfake of herself to handle her online presence, giving her more time to focus on what she actually wants to do — make music. If fans enjoy engaging with Twigs’ chatbot, expect deepfakes to soon be running nearly every celebrity’s social […]
The Future. Now under the ownership of tech entrepreneur Jeff Lawson and former NBC reporter Ben Collins, satirical news publisher The Onion is charting a course for a larger cultural footprint. By moving away from the clickbait content forced under its previous owners in favor of curating it across media formats, The Onion may have […]
The Future. Walmart is testing out stores within Roblox where users can browse for and buy real items that the retailer will ship to them like any other online order. If the feature takes off, it’s likely that not only every industry (music, fashion, tech) will cash in but also that you may start to […]
The Future. The rights to show NBA games after the 2024-2025 season is entering the playoff season, with Disney, Warner Bros. Discovery, NBCUniversal, Amazon, and YouTube all duking it out. Ironically, these companies are set to bid on fewer games (as the league spreads them across more platforms)… but the price for the rights may […]
The Future. Video podcasts are blowing up in popularity among Gen Zers, especially on YouTube. That’s forced creators of what’s typically been a cheaper-to-produce form of media to spend more getting camera-ready. But with the ability to charge more for advertising — and YouTube potentially showing more ads — the podcasting industry may soon see […]
The Future. Fan discontent around not being able to score tickets to The Eras Tour has spurred legislation in states all across the country. Until federal legislation passes, there may be an uptick in fans trying to get concert tickets specifically in states that have passed these ticketing reform laws in order to get the […]
The Future. Disney parks like Disneyland, Walt Disney World, and Shanghai Disney Resort are doing great business, so the company wants more of a good thing, injecting a massive $60 billion investment into the parks and experiences division. If the division continues to beat expectations, its chief, Josh D’Amaro, may be the one to succeed […]
The Future. With President Biden signing the bill that forces ByteDance to either sell TikTok or face a ban in the US, the creator economy is reckoning with what life would look like without the platform. In short, it would be radically different. TikTok said that it would fight the legislation tooth and nail, but […]