TheFutureParty
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The Future. One of the most-used features on the iPhone these days is the NFC chip — the technology that allows users to make contactless payments with Apple Pay. Now, that tech will be open to third-party developers, who can retrofit its use for any contactless applications. Expect there to be a new app gold […]
The Future. SAG-AFTRA approved a deal with AI startup Narrativ that will allow union actors to license their voices to commercial projects in an ethical way. Not every actor will be comfortable with their voice being cloned for gigs (they’ll stick with the recording booth), but at least this ensures that they’re protected if AI […]
The Future. The last few years have seen a wave of top artists selling stakes in their music catalogs for major windfalls. The investments have become a significant asset class for labels and PE firms. As the gold rush continues, some innovative companies may look to offer their own version of an ETF in individual […]
The Future. In the aftermath of the 2021 ruling that college athletes could monetize their name, image, and likeness, more and more athletes are competing at both the Olympics and NCAA tournaments — an either/or choice in previous years. As the spotlight on top athletes brings them celebrity acclaim, watch for universities to market their […]
The Future. Amazon was hoping for big things when it signed a $100 million deal with MrBeast (Jimmy Donaldson) to bring his $5 million-prize Beast Games competition series to Prime Video… but reports of a chaotic production and mistreatment of contestants have put the whole experiment under the wrong kind of spotlight. If Amazon is […]
The Future. The Paris Olympics was the best guinea pig NBCUniversal could’ve asked for in the run-up to the Los Angeles Games, giving the Olympics broadcasters ample data on what audiences loved about the revamped coverage of the Games. Considering the love for this year’s entertainment and celebrity factors, don’t be surprised if NBCU taps […]
The Future. In an effort to reach young audiences, movie studios want to start collabing with digital creators… so TikTok is launching a new promotional tool, “Spotlight,” to help bridge the gap. As Spotlight helps movie marketers spot growing trends on the platform, it could become a crucial tool in determining when and where marketing […]
The Future. Although streamers are cutting their content budgets across the board, stand-up specials are maybe the only format where budgets are going up, thanks to the fact that they’re cheap to produce, and they routinely bring in high viewership. As comedians get more options to choose from, watch for some top names to make […]
The Future. Drake surprise-dropped files upon files of unreleased media from throughout his career. It’s possible that the Canadian rapper may be setting the stage for a project that empowers fans to take part in building a timeline or documentary of his career in an effort to create a new kind of engagement. Media as […]
The Future. Audiences love true crime series and documentaries, which has led to a rush of content over the years. But as output has increased, so, too, have defamation lawsuits from the real-life people portrayed. If one of the outstanding cases does lead to a major legal loss for streaming or cable platforms, expect there […]