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Immersive entertainment company Cosm has struck a deal with Warner Bros. and creative studio Little Cinema to bring sci-fi classic The Matrix to its immersive theaters in a new “shared reality” format. The Big Picture: While moviegoing is still recovering from its pandemic lows, cutting-edge experiential showings — IMAX, 4DX, ScreenX, etc. — are blowing […]
Apple is reportedly preparing a major update to its Health app to give users an AI agent that would mimic a personal doctor. Why It Hits: CEO Tim Cook has been bullish on the prediction that Apple’s long-lasting legacy will be the tech giant’s innovations in health. While the company is still a long way […]
The next generation of late-night talent like Taylor Tomlinson, Trevor Noah, and Roy Wood are opting for a career that doesn’t keep them behind the desk. Why It Hurts: A cushy late-night gig used to be the most prestigious job in comedy (it’s literally the premise of the next season of Hacks). But as the […]
Fake movie trailers created using a mix of AI-generated material and shots from other movies are all over YouTube… and the studios aren’t doing much to stop their spread. Sometimes, they even profit from them. The Big Picture: A great movie trailer that goes viral is one of the most impactful drivers of ticket sales. […]
Sean Manning, the new publisher at book giant Simon & Schuster, wants to turn the publishing house into a media giant with books at its center. Why It Hits: The far-reaching influence of #BookTok — which was responsible for 59 million print book sales last year — has publishers turning the page on the tried-and-true […]
The Sundance Film Festival — the world’s preeminent indie film festival — is officially moving from Park City, Utah to Boulder, Colorado in 2027, beating out offers from Salt Lake City, Utah and Cincinnati, Ohio. The Big Picture: Sundance is looking to grow — more money, more venues, more attendance, more lodging — so a […]
Broadway plays — the classic dramatic performances, not high-production musicals — are breaking theatre-revenue records and driving such high demand that ticket prices are soaring to unheard-of heights. Why It Plays: Before the pandemic, Broadway plays had a cultural reputation as an analog art form that seemed to be losing influence (other than big blockbuster […]
United Talent Agency has started to lean on AI to do market research, optimize dealmaking, and collect the currency that now makes Hollywood go round (real-time, complete viewership metrics) partly by using its own AI-powered app. The Big Picture: UTA has been investing heavily in its data and analytics division, the Joe Kessler-run UTA IQ. […]
H&M is jumping into the world of AI by creating “digital twins” of its models that the talent will fully control. Why It Hits: Several fashion companies have already experimented with AI-generated models, which have been met with mixed-to-negative reactions. By experimenting with digital twins that are indecipherable to audiences, H&M hopes to get the […]
Napster is getting a second shot at relevance with its acquisition by 3D-tech company Infinite Reality, which wants to turn the brand into a hub for metaverse-style digital concerts. The Big Play: Napster’s acquisition sits at the intersection of two major trends — the creation of cutting-edge digital concert venues and the re-emergence of platforms […]