TheFutureParty
A Community-based Media Company
The Future. The Supreme Court’s reversal of two separate court decisions from Florida and Texas — Moody v. NetChoice and NetChoice v. Paxton — gives social media companies extensive leeway to choose what they push on their platforms algorithmically. But by treating social platforms more like “traditional publishers and editors,” Big Tech may find that […]
The Future. Uber wants you to ditch your car for five weeks (in exchange for credits) to try out other forms of travel and to pay you for a taste of a car-lite life. While the trial may not spur most people to turn in their vehicles, it could give Uber important data on how […]
The Future. Tech companies, big and small, are generating a world where AI likes, comments, chats, and messages you on social media. Most of the features are still in beta and will be clearly marked as AI, but we may soon be in a world where most of the posts that we see while scrolling […]
The Future. Paramount Global has surprisingly deleted decades worth of content — show reruns, articles, etc. — from its brands’ websites. It just goes to show that nothing on the internet lasts forever. The move rings back to Warner Bros. Discovery and Disney canning movies and shows last year to help their balance sheet, which […]
The Future. TikTok is wading further into music by creating a new team focused solely on buying up music rights. If it’s successful in acquiring some catalogs, expect those artists to start getting a boost in discovery from the platform’s algorithm… literally engineering viral hits. Warning labelsTikTok wants to take over music one deal at […]
The Future. As part of its innovative coverage of the Paris Olympics, NBCUniversal is bringing back one of the most famous voices in Olympic history… with a twist. A voice-and-image deepfake of the legendary commentator will give Peacock users personalized daily recaps of this summer’s events. If the recaps are a hit, expect more celebrities […]
The Future. German footwear brand Zellerfeld, famous for its 3D-printed foam shoes, is giving customers the ability to not just design their own sneakers but also sell them in perpetuity with a great cut of the revenue. The new tool could help kickstart the careers of several new designers, especially as foam sneakers have skyrocketed […]
The Future. Google-subsidiary Jigsaw put Gen Z — the first generation to be raised with the internet — under the microscope to see how they interact with information online and found that the cohort mainly views digital engagement as a means of socializing with others. Everything is essentially entertainment. The insights could force news publishers, […]
The Future. A new Hollywood PR firm wants to help international and documentary films find their footing during Oscar season through strictly digital and social media campaigns. Considering how current moviegoing trends have seemingly shut out those types of films from the zeitgeist (with notable exceptions), bringing Oscar campaigning into the modern age could help […]
The Future. Despite only being around for about two years, AI systems like ChatGPT and Midjourney are already taking away a significant number of jobs from freelancers — an issue affecting 38% of Americans. If AI becomes even more widespread, low-skilled, task-driven work may soon only be the purview of chatbots. Gigs for gigabytesFinding a […]